About us

Our Story

Some of the best ideas don’t come from boardrooms  they come from conversations between friends who refuse to settle.

In January 2024, Dhruv  a marketing geek with a nose for brands and campaigns walked away from his job to chase something of his own. Back home in Yamunanagar, his co-founder Ayush, a fashion-trained creative with a natural business brain, was already thinking the same way. When the two reconnected, the decision was simple: they were going to build something together.

The Problem With Streetwear

The idea of a clothing brand was easy. The hard part was the why.

Streetwear was everywhere, and it all looked the same. Brand after brand recycling the same aesthetic, the same drops, the same energy. There was noise, but no real signal. If Splitst8 was going to exist, it had to mean something new.

The Idea That Changed Everything

It started with a late-night conversation Dhruv, Ayush, and their friend Mahir, the technical wizard and AI guru who handles design, 3D mockups, video, and everything in between. What if a t-shirt could be reversible? Not just a blank back, but two complete, intentional designs on a single garment. One t-shirt. Two looks. Double the story.

Then they pushed it further. What if those designs actually said something? What if every piece carried meaning, a perspective, a duality?

That was the moment Splitst8 was born. A name that captures the split , two sides, two states, one piece.

Building It From Scratch

Having the idea was just the beginning.

It took two months to get the designs right. Finding the right manufacturer took eight long months. Three wrong ones first ,wasted time, dead ends, lessons learned the hard way. But they didn’t compromise. When they finally found the right production partner, they knew it was worth the wait.

Splitst8 launched the right way: slowly, deliberately, without cutting corners.

What We Stand For

Splitst8 isn’t just a clothing brand. It’s a challenge to the way people think about what they wear.

A reversible t-shirt is more sustainable, one piece doing the work of two. It’s more expressive ; two moods, one garment. And it’s more intentional because every design we put on our pieces is there for a reason.

We believe we’re at the start of something. A new wave. A shift in what “cool” looks like. One day, reaching for a reversible tee will feel as natural as anything else in your wardrobe, and we’re here to make that happen.

The Team

Ayush — Co-founder & Creative Director.

Dhruv — Co-founder & Marketing Head.

Mahir — Co-founder(Design).

SPLITST8. DUALITY DESIGNED.